Welcome to The China Digital Economy Academy

The China Digital Economy Academy is an interactive 7-week program that will deepen your understanding of China's rapidly evolving eCommerce platforms and help you navigate and stand out in this fast-paced digital landscape.

  • Program Dates: 25 August - 13 October 2023
    You are part of either the Tuesday or Thursday cohort, based on your selection on registration.
    All cohort joins on Fridays for the deep dive sessions (see session dates below).
  • Joining the live sessions: Join the zoom link on your calendar invites you received.
  • If you cannot attend a live session: Email us in advance if you cannot join a live session that week. You can watch the recordings accessed through this platform (select 'Access now' below, or 'My Products' on the top right)
  • More information: Visit the Asialink Business page.

If you have any questions about the program, please email us at [email protected]

China eCommerce Modules

Module 1: Doing business on China's eCommerce platforms


Module 2: Understanding the Chinese digital and mobile consumers


Module 3: Digital and social marketing in China


Module 4: Masterclass on China eCommerce strategies





China Cultural Capability Modules

Module 5: Negotiation in a Chinese context


Module 6: Understanding Chinese business culture


Module 7: Doing business in China (virtually & in-person)